Bossaro Music Group (BMG) has intensified its drive to contribute to the community by exploring the commercial side of music with the aim of uplifting the lives of vulnerable groups in the community.
Among others, BMG is producing branded T-shirts and caps which will not only increase the group’s visibility, but also make it possible for the group to reach out to the communities that support its music.
“In a way we are just responding to the demand that our brand has created. There are a lot of fans who want to associate with the Bossaro brand. We just want to use our role in transforming the lives of people in the communities,” said BMG’s member Patali Mkorongo whose stage name is Cyclone.
Cyclone said in the past few years, youthful musicians have been recognised for their role in the society and BMG is just part of the movement that would like to make a difference through music.
“As BMG, we want to do things differently. There is a lot of feedback from our fans and we would like to accommodate their ideas as much as possible. We are into music for a number of reasons but we believe also that we can influence the youths in a number of ways,” he said.
Although the group has not decided yet the cause that it will full support, there are a number of vulnerable groups in need of support.
“We want to increase the awareness on a number of issues before deciding on what charitable causes we will support. We rely on our fans to achieve this and instead of going around with a begging bowl, we thought of producing Bossaro branded wear and caps to realise our dream.
“We are committed to help the vulnerable groups with the little that we have but the support we are getting from our fans will help us to do more,” Cyclone said.
BMG, whose other member is Iceberg, released a new video ‘Bow Down’ which features Malinga Mafia.
BMG was established to entertain, raise awareness and empower the youth through music.