By Sam Banda Jnr:
The 2018 Carlsberg Beerfest held at Lilongwe Golf Club has been a success after beating last year’s numbers, Castel Malawi Senior Brands Manager (Alcoholic beverages) Widdey Nsona, said on Sunday.
The three-day beerfest started on Friday attracting a huge audience with performances coming from, among others, reggae group Black Missionaries, Fredokiss, Piksy and Sangie.
The second day also attracted a massive audience that partied until the early hours of Sunday, with Nepman closing the chapter.
On Saturday acts such as Skeffa Chimoto and his Real Sounds Band, veteran Giddes Chalamanda and Edgar ndi Davis Band, Zionists and Lucius Banda and Zembani Band entertained the audience.
The last day was more for family entertainment than anthing else as there was a section for children where they enjoyed different activities.
On the last day people also had time to enjoy traditional dances which included Malipenga and Gule Wamkulu.
There were also performances from among others, Golden Moon Band.
“The beerfest has been good, we have had a good turnout and on Friday we had over 2,000 consumers while on Saturday we had over 3,000 consumers,” Nsona said.
He said they achieved what they wanted and thanked consumers for celebrating with them 50 years of having Carlsberg beer in Malawi.
“Artists offered lively acts and it has been very exciting. As I indicated, we have achieved what we wanted,” Nsona said.
He said as Castel Malawi, they will continue to grow and give consumers their products.
“As Castel Malawi, we will continue to support different events and we would like to wish our consumers a happy festive season,” Nsona said.
During the beerfest, despite having different performances, the headliner was beer as consumers took time out to enjoy it to the fullest.
Castel Malawi Commercial Marketing Director, Chantal Akoumany, said ahead of the beerfest that 2018 is a special year for Castel Malawi and that the event was a way of expressing gratitude to customers for their loyalty, by offering fun and memorable moments.
The organisers made sure there was enough security during the three-day event which debuted last year.
Random interviews with some of the patrons indicated they were satisfied.
“I have enjoyed the beerfest and enjoyed the performances. On Saturday, I loved Giddes Chalamanda for the fact that he is in his 80s but put up a great show. Lulu and Skeffa were also just amazing,” Gerald Ketulo said.
Castel Malawi worked with partners such as Mibawa and Team Entertainers for sound and stage.
However, artists needed to do better on sound check as others were doing so during performances.