By Sharon Chirwa:
The Chartered Institute of Marketing (CIM) – Malawi has organised a two-day training for businesses aimed at equipping them with digital marketing skills.
The training is scheduled for March 28 at Game Haven Lodge at Bvumbwe in Thyolo District.
CIM–Malawi General Secretary, Isabel Kachinjika who is also heading the training and development committee said all was set for the training which is expected to attract seasoned marketers from different parts of the country.
The training will be conducted by Gravity, a subsidiary of Virtual Solutions, who bring with them a wealth of knowledge in the area of digital marketing.
“Digital marketing has become an integral part of how businesses communicate and engage with their customers. This is why we have decided to facilitate this training,” said Kachinjika.
Kachinjika said digital marketing enables businesses to create a competitive advantage through targeted communication while also providing the customer a platform to engage the organization.
Kachinjika said CIM– Malawi would continue looking at the market trends and member training needs with the aim of offering more training throughout the year.
The training content includes formulating social media strategy, formulating social media policy, building community relationships and engagement on social media, among others.